News Article
IN THE BATTLE OF THE SEXES, WHO WILL RULE THE POOL?
Aqua Sphere, the leader in high-end innovative swim products which promise comfort and long-lasting performance, is daring all swimmers to test their own long-lasting capabilities and compete in a brand new men v women Swim Challenge. Pitching men against women to raise funds and awareness for breast and prostate cancer, the Swim Challenge ( www.swimchallenge.org ) is set to become the ultimate yardstick for who rules the pool in 2010 - men or women?
From April 1 until November 30th, swimmers of all abilities are invited to sign on to www.swimchallenge.org each day to log their hours (not their laps) in the water. Whether they like it smooth or rough, on their backs or their stomachs – it’s not the stroke that matters but who will outlast the competition in terms of time spent in the water.
The Swim Challenge website will track the total times of men vs. women via a “leader meter” posted on the website and created as a widget so that competitors can keep tabs on their counterparts. The site will also allow swimmers to individually track their personal progress in the pool, encouraging them to swim longer each day.
At the end of the Challenge, Aqua Sphere will divide a 25,000 EURO donation between the Prostate Cancer Foundation and the Breast Cancer Research Foundation. The amount allocated to each will be determined by the cumulative hours swum by each gender. Men will be swimming for the Prostrate Cancer Foundation and women for the Breast Cancer Research Foundation.
“Regardless of who clocks up the most time in the pool, both charities win in the end,” says Martin Newton, Sales & Marketing Manager, Aqua Sphere UK. “We’ve all been affected by cancer in some way or another but instead of simply writing a cheque we wanted to do something fun that would promote a healthy lifestyle as well as some healthy competition. We all know the benefits associated with swimming so if we can encourage more participation as a result of a spot of good natured gender warring, then all the better. So the only question remains.. who will outlast the competition? Men or women? We can't wait to find out! ”
For more information on how you can register and help raise money for cancer charities please visit www.swimchallenge.org or join the Swim Challenge Facebook fan site. Twitter users can also follow swim_challenge for latest updates.
Media contact: Liz Talbot, Talbot PR Ltd Tel 01772 78 58 58 talbotpr@btinternet.com
About Aqua Sphere
Aqua Sphere is the worldwide brand of choice for swimming gear based on the highest industry standards of design and innovation. Launched in the mid-90s as a division of the diving industry leader Aqua Lung, Aqua Sphere is committed to supplying eye protection for dedicated or casual swimmers, enabling them to feel safe, comfortable and at home in the water. The company’s numerous innovations include the Seal, the first swim mask featuring 180° vision and Kaiman, the first panoramic goggle. For more information log on to www.aquasphereswim.co.uk or call 01254 692200
The Breast Cancer Research Foundation® (BCRF) was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.
The Prostate Cancer Foundation (PCF) was founded in 1993 to find better treatments and a cure for prostate cancer. Through its unique model for soliciting and selecting www.prostatecancerfoundation.org promising research programs and rapid deployment of resources, the PCF has funded more than 1,500 programs at nearly 200 research centers in 20 countries around the world. The PCF is a force of HOPE for more than 16 million men and their families around the world who are currently facing the disease. For more information, visit www.prostatecancerfoundation.org
